After using other cheaper, generic labels of the same size purchased from Amazon Marketplace sellers, I was dismayed to find that sometimes the quality was awful (even when ordered from the same page as previous orders that were of higher quality). The generic labels curled, were hard to peel, and didn't even hold the laser print very well.I decided to stop wasting my money on frustrating generics and spend a (very) little more and try DigiOrange. I figured they were at least branded and if they worked out, I could be sure I'd be getting the same quality in subsequent orders, something that was NOT happening elsewhere.I'm happy to say that they are great quality labels - sturdy, stiff, feed great, retain the print, stick to the packages nicely without peeling off or wrinkling. A great alternative to artificially high priced Avery.That said, they can curl (as a typical poor amazon packing job proved) but even so, they work great and Avery labels can curl too. I'd prefer the entire label shape was die-cut, but the split sheet works fine, and the cost savings is, again, huge.********UPDATE******** Just got my latest order of these (April 15, 2014) and I'm sad to say that the backing paper has changed - for the worse. The new material is high-gloss and curls like a mother. I typically run the sheet through the printer twice, once for each label. After you run the labels through a printer once, it is now so badly curled that the page has trouble feeding a second time.This was not the case with the labels I'd gotten previously, so hopefully this is a temporary change. If not, I'll be looking for other options.